Advertising Poster Design

Creative AD designs for three brands: Sharpie, Spotify, Ben & Jerry

Sharpie：
Strategy: Show clear notes made by Sharpie's marker
Big idea: Sharpie markers are clear and permanent
Tactical ideas: A permanent character or mark

Use Sharpie markers to draw important symbols of the characters, and people can tell who the person is by just a few marks. Sharpie left a permanent mark on paper, and these figures also left a permanent mark in the popular mind.

Spotify：
Strategy: Combine music and driving
Big idea: Spotify's music accompanies your daily drive

Tactical ideas: Music, speakers, cars, Musical Instruments

The combination of car elements and music elements shows that everyday driving is accompanied by Spotify music.

Ben & Jerry's：
Strategy: showing views and practices on recent events for global warming(Improve brand image and public goodwill)
Big idea: Something must be done about the problem of global warming

Tactical ideas: package, pictures about global warming

No ice cream because of global warming - Global warming causes glaciers to melt.

Package design:

Some other sketches:

Poster Design: